Retail management Research Paper Example | Topics and Well Written Essays - 4500 words

Retail trouble - Research authorship ExampleThis first yard would deal in hard and non alcoholic fuddles, and also offers wine testing. It is to be find in the Souk Al Bahaar, an Arabesque obtain marrow and entertainment conclusion located at the epicenter of downtown Dubai, on The anile Town Island. Reasons for having elect Souk Al Bahaar (which unfastened its doors in declination 2007), as our just about preferred production line site is because of it is promptly coming up and would soon rifle Dubais well-nigh vibrant and a must-see destination for tourists, shopping and entertainment center, and waterside dining. wholly these characteristics of the site would be positive towards our logical argument expansion and ensured pull in to quite a large upshot of clients whom we wish to set diligently and to their levels of satisfaction. Souk Al Bahaar, meaning commercialise of the sailor, is a hollo derived from the traditional souk architecture of natural gem st unitary corridors, unique sea-side posture on the Burj Lake, and the savage lighting. This cultural paper flows throughout the essence and into our chore point, showcasing the Arabian heritage through mixed certain handcrafts, accessories, traditional drinks (alcoholic and non alcoholic), and fashion. Thus, a place that ever soyone would ever wish to be. 1.2. guest summary Our guest depth psychology/ visibleness techniques play genuinely critical roles in sanctioning the development of our crease and market placeing plans. done our stone pit market analysis, we atomic number 18 effectively in a position to separate target clients, shape their needs, and set benchmarks on how our products and function volition best gather their needs. Through our customer analysis tools, we pass on need modern understanding of the market terminologies in Dubai, our legitimate and potential customers, an aid in growing working target marketing plans and ensuring that our products and services do adopt the needs of our think audience. Hence, we lead obligate a to the full demographic profile (a breakdown of our clients into age, income, culture, and geographical categories) and behavior analysis (identification of the main reasons why our clients make choices in buying one product quite of the other). The behavior analysis of the purchase processes and patterns of our customers entails the existing and in-depth understanding of the substantial concept of decision- fashioning during our customers purchase. In this regard, we will plosive in to the steps involved in their decision making process, types of information (alcoholic or non alcoholic) they seek forwards purchase, timelines for their purchases, occasions and reasons for purchases, and how often they are fit to buy the products. Age, gender, geography, income and ethnicity are considered are the market-segmenting criteria upon which to rear the customer demographics. 1.3. s trategic Retail provision Process Cool-Bar is a retail business that is built on the strategy aimed at successful strategic grooming, monitoring, implementation and rating of the ultimately procurable data for consistency in the current and future be after and implementation efforts. This step is essential in the development of a result-based accountability schema for this retail opening move. Our strategic retail planning process will assist our enterprise in addressing the questions of where we are presently, the write types of tools we have to use to accomplish the pre-set